Fildes & Associates Web Development-Additional Information

**Additional Information:**
For most businesses, I recommend they start small. While this may be counter-intuitive from a sales point of view, from a return on investment point of view it's the only way to go. By starting with a relatively small website, you'll realize the return on investment much sooner. This will also allow the site to grow over time, which is a very good way to realize multiple visits from customers and potential customers alike.	Another thing you need to know: once your site is on-line, potential customers have to know about it. This is done in 2 primary ways: First, making sure your Internet address is on every piece of collateral advertising you do (business cards, letterhead, invoices, packing slips, newspaper, radio & TV ads, your store window, company vehicles, etc). *Second, getting your site listed in the search engines on the Internet. See, when someone wants to find something on the Internet, they typically go to a search engine and type in a key word or phrase, and the search engine returns a list of all the web sites in it's database that matches that key word or phrase. In order to come up on the list, your site has to be submitted. Fildes & Associates* will submit your website information to 20+ top search engines properly!
Once your site is up, you will need periodic changes, maintenance, etc. Most development firms will charge you either a hefty hourly fee or a monthly maintenance fee for this service. At Fildes & Associates, we offer 3 options regarding your on-going website maintenance: 1. $40.00 per hour quoted in advance on an as-needed basis (1 hour minimum) 2. Free in exchange for qualified referrals* on an as-needed basis (see below for our description of a qualified referral) 3. A period (typically 3 months to one year) of free maintenance in exchange for a co-marketing agreement** (see below for more info)	Some things to consider once you've decided to go on-line are: What is the primary purpose of the site? What is my budget? What are some of the design considerations? What can really be done with a web site (no hype!)? How do I want my site to flow?
* Our definition of a qualified referral is a business owner / manager / DECISION MAKER that you have told about Fildes & Associates and is expecting our call. We need at minimum the decision maker's name, business name and phone number.	** Co-marketing agreement: Once your website is launched, one smart thing to do is to send a letter to your entire customer base announcing it. Assuming your customer base is primarily businesses, we'll append a paragraph explaining that your company has arranged for a discount for website development and/or maintenance through Fildes & Associates for them, and that Fildes & Associates will be contacting them within two weeks to determine if they're interested. We require a copy of the customer list which includes the business name, address, contact name and phone number.
Notice: Unless otherwise instructed, all sites are optimized for 800x600 resolution, using the latest W3C approved HTML standards. This ensures that your web site will be viewable as intended by the largest percentage of web surfers. Fildes & Associates reserves the right to REFUSE any job.

Fildes & Associates

Graphic Design &

Web Development Services